How To Add Google Tag Manager Form Submit Event To Google Ads Conversions?

To add a Google Tag Manager (GTM) form submit event to Google Ads conversions, you can follow these steps:

1. Create a new tag in GTM for the form submit event.
2. In the tag configuration, select the “Google Ads Conversion Tracking” tag type.
3. In the Conversion ID field, enter the conversion ID from your Google Ads conversion tracking tag.
4. In the Conversion label field, enter the conversion label from your Google Ads conversion tracking tag.
5. Under the “Triggering” section, create a new trigger for the form submit event by selecting “Form Submission” as the trigger type.
6. Define the form submit trigger by specifying the form element, and the trigger should fire on “All Forms” or “Just some forms” and select the specific form.
7. Save the tag and trigger, and then submit the container for publishing.

Once the tag and trigger are set up, the form submit event will be sent to Google Ads as a conversion each time the form is submitted. Be sure to test your setup by submitting the form and checking the conversions in Google Ads to make sure they are being recorded correctly.

It’s worth mentioning that you should ensure that the form is on a “Thank you” page or a confirmation page, to ensure that the conversion is only recorded once per form submission.